The Powell Group has an aggressive professional Plan of Action in place to get your home sold for top dollar in today’s marketplace, as well as professional relationships with Top Agents on the North Shore and throughout North America.
We can market your home directly to them and their qualified buyers to provide you the quickest and best results.
PLAN OF ACTION
PHASE 1
Review market trends
Discuss marketing plan & communications strategy
Listing agreement & transaction paperwork signed
PHASE 2
High resolution photography shoot (optional twilight &/ or drone)
PHASE 3
High definition videography captured (optional Matterport, walk-through videos &/ or 15-second teaser social videos)
Floor plans (traditional & digital)
PHASE 4
Listing description copy
Develop print and digital
campaign: brochure, postcard and social media assets
PHASE 5
Sign & lockbox installed
Listing entered into the MLS & ListSync for global syndication
Property landing page on sothebysrealty.com
PHASE 6
Listing submitted to our internal Communications department
ActivePipe email marketing targeted to brokers & consumer
Targeted direct mail marketing
Targeted social media promotion
Paid advertising opportunities (print & digital) through Sotheby’s International Realty® media partners, local media & Social AdEngine
PHASE 7
Broker-to-broker outreach
Broker open house
Public open houses
Buyer coordinated showings
Virtual open houses & showings
Special events
PHASE 8
ListTrac report market response analysis
Marketing strategy & review