The Powell Group has an aggressive professional Plan of Action in place to get your home sold for top dollar in today’s marketplace, as well as professional relationships with Top Agents on the North Shore and throughout North America.
We can market your home directly to them and their qualified buyers to provide you the quickest and best results.
PLAN OF ACTION
Phase 1:
- Review market trends
- Discuss marketing plan & communications strategy
- Listing agreement & transaction paperwork signed
Phase 2:
High resolution photography shoot (optional twilight &/ or drone)
Phase 3:
- High definition videography captured (optional Matterport, walk-through videos &/ or 15-second teaser social videos)
- Floor plans (traditional & digital)
Phase 4:
- Listing description copy
- Develop print and digital
- campaign: brochure, postcard and social media assets
Phase 5:
- Sign & lockbox installed
- Listing entered into the MLS & ListSync for global syndication
- Property landing page on sothebysrealty.com
Phase 6:
- Listing submitted to our internal Communications department
- ActivePipe email marketing targeted to brokers & consumer
- Targeted direct mail marketing
- Targeted social media promotion
- Paid advertising opportunities (print & digital) through Sotheby’s International Realty® media partners, local media & Social AdEngine
Phase 7:
- Broker-to-broker outreach
- Broker open house
- Public open houses
- Buyer coordinated showings
- Virtual open houses & showings
- Special events
Phase 8:
- ListTrac report market response analysis
- Marketing strategy & review